January 28 evening, Paid publish a strategic cooperation agreement with the United States Lionsgate announced. The company said the two sides will jointly invest film production and distribution, and development operations movie derivatives. Paid respectively through its wholly owned subsidiary of Paid Pictures (Hong Kong) Limited, Paid Pictures and Lionsgate American company signed a cooperation agreement specifically for the film project investment, Paid Lionsgate will be in accordance with the 25% 75% of the proportion of funding is expected to total cooperation period will reach $ 1.5 billion investment, or about 9.36 billion yuan.
Yesterday, Paid Securities Department official in an interview >> << Securities Daily reporter, said: 'This is a big move company layout content industry in the future, the company will be presented in the movie business to Beijing, Hong Kong, China, the United States three subsidiaries 'three pillars' of the situation. '
June 28, 2014, announced the establishment of Paid Paid Pictures (Hong Kong Limited, the registered capital of HK $ 125 million, or about 100 million yuan, mainly engaged in film investment, production, import, distribution and other services.
Recently, the company also invested in a Paid Pictures (USA Ltd. The registered capital of $ 3,000,000, or about 18.7 million yuan, the company owns 100% of the shares.
Co-productions can participate in the global split
According to the announcement, the cooperation period of three years, for Lionsgate launched Chinese co-productions, Paid bargaining rights have priority, and the investment ratio can reach 43% of the net investment in the production or other mutually agreed proportion. In addition, Lion Gate Films will assist in making co-productions dominated Paid and assist Paid making Chinese movies overseas distribution. At the same time, Paid also enjoy the movie four year partnership with Lionsgate exclusive sales in China Right.
'The reason why Lionsgate hand, the main hope that through cooperation to enhance the level of filmmaking Dianguangchuanmei, while the two sides co-production of the film can be enjoyed Paid global split, which may bring some benefits for the company.' The person said.
Statistics show that Lionsgate was established in 1997, is listed on the NYSE in the United States, is one of the world's largest independent film producers, dedicated production and distribution of films and television program planning and distribution, home entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate 2013 revenues of $ 2.708 billion, net income $ 232 million, 2014 revenue of $ 2.63 billion, net profit of $ 152 million.
John McCain is developing music director of the media advisory that the choice of cooperation with Lionsgate, Paid clearly the aim of studying the mentality to go. On the one hand, Chinese film companies have a 'Hollywood' complex, with the hope that a world-class Film industry relationship, cooperation to enhance their production levels by depth, on the other hand, the introduction of release tablets, the world split can bring some benefits to Paid.
John McCain pointed out that while the move in response to China Paid movie 'going out' strategy, look at the 'internationalization', so as to set their own movie brand endorsement.
Previously, Beijing Film Paid stakeholders in an interview with reporters when he said, 'the movie business aspects of considerable importance to the Group, the company will launch several of the main cast of the movie this year.'
Paid said in the announcement, through this cooperation, the company will be a fundamental change in the content business, the formation based on domestic and expand overseas distribution, and through the 'Beijing - Hong Kong, China - USA' Pictures of the linkage, the initial realization of the company content business internationally. Share Lionsgate movie box office receipts worldwide, will increase the company's new profit sources, while improving the company in the domestic movie box office market share. In addition, the company is also beneficial to the familiar and international operational experience accumulated Pictures, the company further expand the global market reserve of talent and experience to do.
Lions Gate or the value of Hunan Satellite TV [microblogging] resources
It is worth mentioning that last year, Wanda [microblogging], revival of international, Alibaba [microblogging] and other domestic giants have an olive branch to the Lions Gate Films, in order to cooperate. Ultimately, Lionsgate has chosen cooperation with Paid, which is why?
In John McCain seems Lionsgate chose Paid, on the one hand, Wanda and Lionsgate are talking about is part of the tender offer, and this partnership Paid only funds, project-level cooperation, and secondly, In the foreigner's view, 'State-owned background' Paid with its own resources, channel edge, third, Lions Gate Films movie stick to the road of youth, which is behind the Hunan Satellite TV Paid temperament and is very consistent.
Previously, Hunan Satellite TV's days of entertainment media, general manager Dani in an interview, said, 'We want to compare the company is close to Lions Gate Films, the production out of the city that is the home of Twilight << >>, << hunger Games >> entertainment company. 'And she claimed to be a day of entertainment media,' the youth culture of the company. '
John McCain believes that contributed Paid partnership with Lionsgate, strength Hunan Satellite TV executives can not be ignored. 'The two sides are not consistent temperament, cooperation can produce a chemical reaction, is certainly the focus of their consideration.'
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