John Cusack wearing a metal breastplate and what looks like an old Roman version of a headband on his forehead. He is chained to a cross, bleeding, sweating and dramatically begging mercy for a man who says he is innocent. Adrien Brody glowers over him and growls. "Of course he has committed a crime Their crime is that it took place in their hearts that belonged to me!"
This is the climax of the international trailer for "Dragon Blade", a film by $ 65 million it received its world premiere in China this month. Directed by Hong Kong director Daniel Lee and produced by first-line star Jackie Chan, who is the first recipient of funds from a new investment agency, the Cultural Fund of Film and Television in Beijing, and is clearly aimed to a global audience.
Judging by the trailer, "Dragon Blade" seems like a horrible movie - in a spectacular kind irresistibly lush, incidentally. Along Chan, Cusack and Brody, with the K-pop superstar Choi Siwon of Super Junior filling stage group; Lorie Pester, often described as France's answer to Britney Spears; Vanness Wu, an American actor who is big in Taiwan; and brothers Chopsticks, a duo whose incredibly strange music video "Little Apple" has been viewed nearly a billion times in China.
This is not "Flowers of War" epic Christian Bale was China's submission for Best Foreign Language Film Oscar 2012 and the most expensive in the country's history film. It is not even "rogue" Nicolas Cage Chinese vehicle is outside the US this week - and other historical schlockfest censor-placate - at least seems to be made with some basic competence. The most appropriate response to the trailer "Dragon Blade" came in the form of a comment on Reddit: "This is a parody, right?"
The film can not collect critical acclaim, but nevertheless, announces the change of Hollywood film industry away from the island and a more intercultural world cinema.
How China is changing movie
Despite what they say enemies, "Dragon Blade" has its sights set on raking in some serious cash with a secured through East Asia and the Persian Gulf premiere Chinese Lunar New Year and distribution. There is growing hype Twitter Fans Chan, Choi and the rest, and if things go well, we could see it hit the screens in the US, which would be great news for everyone who wants to see the Oscar Brody winning play a pantomime villain.
While more than a few Americans mistook the film for a joke, it is a serious issue for head teachers in China and elsewhere. "Dragon Blade" marks a turning point for two shaping our future film intertwined trends: the growing ambition and influence of China in the film industry worldwide and the globalization of activity, with an increasing number of international co-productions films adapted to resonate with audiences in multiple territories.
In view of this, both trends seem to engender bad movies. The nostalgic critics of the golden age of Hollywood, when there was more overlap between critical and commercial success, are saying that the big studios are less willing to finance the reflexive narrative each year. Movies you developed as "adolescence", "Birdman", "Whiplash" and "The Grand Budapest Hotel" can collect Oscar nominations, but rarely conquer the box office charts, which are the domain of the noisy fantasies, show full with superheroes, wizards, pirates, robots and toys.
This latter type of film - the harmless, visually fascinating worldwide success - is a safe bet in the US and foreign audiences, who are making up an increasing portion of the proceeds of Hollywood. This is due in large part to the rapid expansion of Chinese cinema chains: China overtook Japan in 2012 as the second largest film market in the world after the US, and industry observers expect to take first in 2020.
To succeed in China, where only 34 foreign films receive license fees per year, American films should avoid not only any material that is politically or socially sensitive risqué, but also the heavy dialogue or specific cultural reference points that could lost in translation. This pattern is discernible in global box office statistics. The latest installment of "Transformers" and "The Hobbit" franchise, for example, should a larger proportion of their profits to foreign markets that the "Hunger Games" and the darkest and most politically allegorical movie "Dark Knight".
Meanwhile, China, which has had international success since "Crouching Tiger, Hidden Dragon" (technically a co-production between Korea, China, Hong Kong and the US) is the objective of developing their own successes worldwide box office. A New $ 3 billion lots of film is under construction in the eastern port city of Qingdao, and its opening ceremony attended by Hollywood stars like Harvey Weinstein and Leonardo DiCaprio. Taking advantage of the US market simultaneously produce large amounts of money to China and increase its prestige and cultural influence.
Welcoming the change
Chinese censorship and its impact on the global market of the film are certainly problematic. But there is a positive change outside Hollywood film side. Chinese investors are helping plug a gap in the financing of films like "Looper" thoughtful thriller Rian Johnson, who settled in Shanghai partly in order to obtain status as a co-production between the US and China.
It is good for Americans, major notoriously insular cultural consumers, remember that there are artists from other countries with their own take on the world. "Dragon Blade" may not be the film to get American moviegoers queuing, but sooner or later there will be a Chinese crossover hit. (It will happen sooner if the Chinese censors relaxed its oppressive about taboo topics rules.) Perhaps we shall best Oscar Image Awards in 30 years not only goes for Chinese films, but films from India and Nigeria, whose film industries are also booming.
The worst scenario is that more and more films are directed to a wide demographic as to lose any distinctive flavor. Consider the seventh film "Fast and Furious" which will be released this year; the franchise has been great in Russia, Mexico and Brazil. It is best that a new internationalism will result in more striking, mashups off the wall as "Snowpiercer", a bilingual Korean film that offers a mix of Korean and stars of Hollywood and is based on a French graphic novel, which made the bulk of their profits in china.
It's not totally out of the question. After all, "Dragon Blade" can be perceived as strange, but not bland, and could certainly not be confused by anything homegrown.
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